First things first, the brief:
The content is up to you, but here’s our guideline for format: a pdf
document, 20 pages or less, formatted 11×17 landscape, no larger than
6MB. It will be viewed on screen and not printed, so design with this
in mind.
I’ve been over it enough already, there are no 50 ways of interpreting it, it’s a straight-forward brief.
I think I should do two things:
1. Think of what I want to communicate in the pdf. (I’m creative, I look like a jolly fella to work with etc.)
2. Think of the medium. Because if you make a pdf that *says* you’re creative you talked the talk. If you got creative *with* a pdf you walked the walk.
Everybody loves a walker so I guess I’m doing point 2 first. Which is probably not the right way to go about this but let’s anyway.
“It will be viewed on screen and not printed”.
That’s definitely something to consider. If it had been printed that would change the whole thing, there are a lot of ways to get creative with 20 sheets of paper, a flipbook being the most obvious one.
But it’s screen. There’s loads of stuff you can do with screen too.
However.
What kind of screen. How broad is “screen”? The screen of a laptop, but also the screen you beam a presentation on.
If it’s anything like the corporate world over ‘ere it will probably be both. Someone going through all the entries on his/hers computer after which the top X get presented to the W+K Jedi Council using a beamer.
So I have to think of my document as being seen like this:
as well as like this:
I can think of a few ways of playing with the document format should it be beamed. From what I’ve seen of their offices (here) it’s all concrete. (Stylish and very pretty concrete, yet, concrete) So I was thinking it should be pictures of green pastures. Better, every slide should be the color of their walls with in the middle a trompe l’oeil of a window. Turning their corporate meeting room into a room with a view. Then I have to find a way to make their view more interesting during the next 19 or so slides.
It’s a nice idea but it won’t work on a computer screen.
There’s also loads of stuff you can do with a pdf on a small screen. Unfortunately, there’s also a lot of stuff to consider. For one it will probably not be full screen. And when using the preview application on Mac the “drawer” shows thumbs of all pages.
Still, There’s stuff to do with small screens. This Flickr group for instance is a prime example.
It’s a nice idea but it won’t work on a beamer screen.
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Damn, I know already this is going to keep me awake tonight.
